E.L.F

Discover E.L.F Cosmetics, the bold disruptor making premium quality beauty accessible to everyone. As a leading brand in affordable clean beauty, E.L.F stands for inclusivity, offering high-performance makeup and skincare solutions for every eye, lip, and face. Explore our best-selling collections, including the viral Halo Glow Liquid Filter for a radiant complexion, the long-lasting Power Grip Primer for flawless makeup, and the hydrating Holy Hydration! cream, perfect for sensitive skin.

We are proudly 100% cruelty-free vegan makeup, certified by PETA and Leaping Bunny. Our commitment to ethical practices extends to being Fair Trade Certified™ cosmetics, ensuring responsible sourcing and production. E.L.F clean formulas exclude over 2,500 ingredients, surpassing global standards to deliver safe, effective products. Whether you seek budget-friendly skincare with hyaluronic acid and niacinamide, or premium quality dupes for luxury favorites, E.L.F Cosmetics provides innovative, high-value essentials. Experience the difference of truly inclusive and ethically made beauty products designed for your unique needs.